Automation is at the heart of creating seamless, personalized experiences for your audience. With our powerful Automation Editor, you’ve already been able to craft workflows that nurture and engage your contacts. But now, we’re taking your capabilities to the next level by providing you with in-depth insights into every step of those automations.

What Automation Analytics brings to the table

1. Visual Journey Mapping: Gain a holistic view of your automation’s performance with an intuitive visual representation. See the exact number of contacts at each step, understand completion rates between steps, and identify potential bottlenecks that might need your attention.

2. Email Performance Breakdown: Dive deep into the effectiveness of every email in your automation. Track open and click rates to gauge engagement, monitor the number of orders triggered by each email, and measure the revenue generated. Keep a close eye on unsubscribes to fine-tune your content and strategy.

3. Revenue-Driven Insights: Uncover the direct impact of your automations on your bottom line. Explore the Orders section to dissect each purchase, learn who made it, what products were involved, which email spurred the action, and the overall revenue generated. These insights turn automation into a revenue-generating powerhouse.

4. Subscribers’ Journey Overview: Understand exactly where each subscriber stands in your automation. Track their progress, know their status, and get a real-time glimpse of their position in the journey. This level of visibility empowers you to make timely decisions to enhance their experience.

Why Automation Analytics?

Your success is our priority, and data-driven decision-making is the cornerstone of any successful marketing strategy. With Automation Analytics, you’ll unlock the ability to:

1. Identify high-performing and underperforming segments of your automation.
2. Fine-tune your emails based on real engagement metrics and revenue impact.
3. Optimize your customer journeys to boost completion rates and drive conversions.
4. Get a comprehensive overview of subscriber behavior, aiding in precision targeting.
5. Maximize your automation’s ROI and create more effective campaigns.

Thank you for choosing MailPoet as your partner in email marketing success. We’re excited to see how Automation Analytics transforms your strategies and delivers exceptional results. More Automation features coming up in autumn. Stay tuned and share your feedback at feedback.mailpoet.com.

To your automation success!

There are dozens of holidays throughout the year you can use to create unique, targeted emails and newsletters.

Here is what you need to know to prepare your email strategy for every holiday.

Note: For more planning tips, check out How to Plan Your Posts.

1. Create a yearly holiday email calendar spreadsheet

You might roll your eyes at the thought of creating a spreadsheet, but they can be incredibly useful for keeping you organized and on track.

Running a small or medium-sized organization requires wearing many different hats. You might be managing email, but also fielding sales calls, writing content, or even preparing orders yourself. With so much on your plate, planning out email campaigns for the holidays can fall through the cracks. Which is a huge mistake!

Email marketing is one of the most effective ways to build a relationship with your audience and drive traffic to your website or store throughout the entire year. Failure to plan can cause you to miss out on all the benefits of email marketing.

Ideally, you should be planning holiday emails out a few weeks in advance. One way to make sure you get this done is by creating and maintaining a holiday calendar so you know, at a glance, what holidays are coming up. Here is how to create a holiday email calendar.

1. Create an email holiday calendar spreadsheet. I suggest using a program like Google Drive or Trello, so that multiple people can access it. List all the months out for the next year.
2. Next, add all the important holidays for your audience to each month. This list from Hubspot has tons of holidays for inspiration, and I’ve also included some popular holidays below.
3. Don’t forget to look for less-popular holidays (and even international days) your audience might care about. You may be able to reach a greater portion of your audience on days where other brands aren’t sending emails.
4. Make a note for holidays in the previous month. For example, in early January you should be working on Valentine’s Day emails, so mark that in your calendar. Working ahead will keep you from missing out on opportunities and keep organized.

Not sure which holidays to add to your calendar? Here is a list of U.S. holidays to consider.

January

• New Year’s Day
• Epiphany
• Martin Luther King Jr. Day
• Civil Rights Day (Arizona, New Hampshire)

February

• National Freedom Day
• Groundhog Day
• Super Bowl
• Chinese New Year
• Abraham Lincoln’s Birthday
• Valentine’s Day
• President’s Day

March

• Employee Appreciation Day
• Mardi Gras
• Ash Wednesday
• St. Patrick’s Day
• Spring Equinox
• National Vietnam Veterans Day

April

• Thomas Jefferson’s Birthday
• Tax Day
• Easter
• Passover
• Administrative Professionals Day
• Arbor Day

May

• Kentucky Derby
• Cinco De Mayo
• Mother’s Day
• Memorial Day

June

• D-Day
• Flag Day
• Father’s Day
• Juneteenth
• Summer Solstice

July

• Independence Day (July 4th)
• Bastille Day

August

• Purple Heart Day
• Women’s Equality Day
• Senior Citizen’s Day

September

• Labor Day
• National Grandparents Day
• Rosh Hashanah
• Fall Equinox

October

• Yom Kippur
• Columbus Day
• Indigenous People’s Day
• Sweetest Day
• Halloween

November

• All Saint’s Day
• Veterans Day
• Thanksgiving
• Lincoln’s Birthday
• Black Friday

December

• Rosa Parks Day
• Cyber Monday
• Pearl Harbor Remembrance Day
• St Nicholas Day  
• Hanukkah
• Christmas Eve/Day
• George Washington’s Birthday
• Kwanzaa
• New Year’s Eve

Keep in mind, this is far from an exhaustive list. There may be other holidays that are important to your audience based on the country they live in, their religion, or their stage in life. Consider adding events such as back to school, summer break, or college football training season if it makes sense for your audience.  

Bonus tip: Make sure to share holiday-related content from other platforms, such as gift guides from your blog or holiday related-giveaways on Instagram.

2. Schedule your emails in advance

Waiting to the last minute to write, design, and schedule your emails is a recipe for disaster. If you’re like me, you might not do your best work at the last minute, and emails are no exception.

The good news is, once you’ve planned out a holiday calendar you are well on your way to creating an email marketing plan. The next step is to schedule your emails out in advance. I suggest working a month ahead. That way you have a little wiggle room if you get busy or an idea falls through.

Here are a few ideas for emails to schedule in advance:

• Emails the day before the holiday, particularly if you are planning a sale.
• Create an autoresponder series leading up to the holiday with tips or tricks your audience would find useful. For example, tips for cooking burgers the day before the Super Bowl or stuffing recipes the day before Thanksgiving.
• Send out product recommendations related to the upcoming holiday. For example, Valentine gift ideas two weeks before the holiday or green fashion items a few weeks before St. Patrick’s day.
• Send out reminders before a sale ends. In addition to telling your audience when a sale is going to start, make sure to let them know before your sale ends. You can create a sense of urgency, which can be effective at increasing conversions.
• Don’t forget to send cart reminders! If you have an e-commerce site, a cart reminder can nudge on-the-fence buyers to make that purchase.

3. Get creative with your design

An estimated 281 billion emails are sent every day. There is no question that people are sorting through mountains of emails every day.

So, how do you make sure your emails stand out on holidays? Here are a few ways:

Use holiday-specific images and colors

Adding a little holiday cheer to your emails can make your messages stand out. Look for holiday-themed stock photos or use colors related to the holiday or season. For example, use greens around St. Patrick’s Day, pastels in the spring, and red, browns, and yellows in the fall.

It is a small adjustment, but it can help bring a little holiday cheer to your audience’s inbox.

Looking for places to find holiday-themed images? Here are a few places to start:

• Unsplash (free images)
• Pixabay (free)
• Death to Stock ($12 per month for unique images)
• Creative Market (Cost varies per image)

Get creative with email subject lines

Your email subject heading is the first thing receivers see in their inbox. Essentially, it serves as your email’s first impression. If your email subject line is boring, they may never even open your message. Are you making the most of that space?

Here are a few best practices for your holiday email subject headings:

• Most email clients preview between 40 and 60 characters for email headings, so make the most of that space! Don’t short change yourself.
• Consider using holiday-related emojis to stand out.
• Create a sense of urgency or FOMO to encourage clicks.
• Avoid spam trigger words that might cause your message to get caught in spam filters.
• Lead with a benefit–are you having a sale, offering free shipping, or did you write a holiday-related blog post?
• Personalize the subject heading by using the receiver’s name.

Need some inspiration? Here are 12 of the best email subject lines we’ve seen.

Create a unique holiday-related offer

People love to feel like they are apart of something special. Make your audience feel exclusive by offering a holiday-related promo code or a sneak peek just for subscribers. This will give them a reason to care about the holiday and a reason to open your next email!

4. Track what works for next year

Tracking email month over month is easy enough; you likely have email software that does this for you. It can be more difficult to track what works for holidays, particularly since holidays don’t always fall on the same day of the year.

Remember that holiday calendar spreadsheet you created earlier? Add a tab for tracking what works and what doesn’t. For example, did a certain email subject line increase opens? Did an offer for free shipping increase conversions? Did a particular blog post get a large number of reads?

Write down what worked well and what didn’t work, that way next year you aren’t starting from scratch when it comes time to create emails for each holiday. You will have a whole list of strategies so you can focus on what works well. Just don’t forget to test!

Bonus tip: Keep an inspiration file of holiday emails from other brands or organizations you like. That way, when you go to create your holiday email for next year, you’ll have plenty of ideas to draw on.

Follow these tips for stress-free holiday emails

When you are busy running a business, holiday email might get pushed down in your to-do list. By following the tips in this post, you can plan your holiday emails in advance, which means you can reap the benefits of email marketing with less stress.

Lastly, for more tips on how to plan ahead, check out Top 5 Time-Saving Tips for Creating Email Newsletter Content.

Do you send holiday-themed emails? Which holiday is the most popular with your audience? Share your thoughts in the comments below!

You might be thinking that when you buy email lists, surely once you start sending your email newsletter, at least a few hundred of those people will be interested in what you have to say, helping to bump up your numbers.

Sound too good to be true? That’s because it is.

5 reasons you should never buy email lists

If you are wondering if you should buy an email list, the answer is a resounding no.

Don’t do it. Ever.

Even if the company you’re thinking about buying from says it’s a verified list.

Even if it’s a third-party list, where people “technically” opted in by agreeing to be contacted by related partners.

Don’t do it.

Buying an email list is always a bad idea. Not only are there ethical issues around buying someone’s data without their knowledge, but buying email addresses isn’t even effective.

Your goal is to reach people who are interested in what you have to share, but when you buy a list you have no way of knowing who the people on the list are.

Here are a few more reasons why you should never buy email lists.

1. It reflects poorly on your brand

Emailing people without their permission is just plain rude.

People check their email in bed, on the couch after dinner, while eating breakfast in the morning. Email gives you direct access to people in their private space, and many people view unsolicited email as a violation.

Not to mention the fact it makes your organization look spammy and unprofessional.

For more, check out How the MailPoet Sending Service Helps You Avoid the Spam Box.

2. They might not even be live addresses

Even a great email list will degrade year-on-year. People move jobs, they get new email addresses, they stop using outdated email service providers.

The general rule is that any email list that is over one-year-old, and that is not maintained, is at risk of a high bounce rate.

At MailPoet, the team flags users that have bounces greater than 5%. Any repeat offenders are banned and their accounts canceled. It’s these kinds of stringent practices that enable MailPoet to maintain its high 98.5% delivery rate.

If you buy email lists, you have no way of knowing how many of those addresses are valid or still in use. This can result in a low email deliverability rate, which can cause issues with your email service provider.

3. You likely aren’t the only purchaser

In most cases, when you buy email lists, you are not the only one who has purchased that list. The email addresses may have been sold to hundreds of other companies. Other purchasers might include your competitors, scammers, or brands totally unrelated to your niche.

Often times, people simply close those email accounts and start over once they begin to get dozens of unsolicited emails.

4. You might get blacklisted by an ISP or email provider

Internet Service Providers (ISP) and email providers like Gmail use a variety of tools to protect their user’s email inbox from being overrun with spam. One of these tools is called a blacklist, which is a database of IP or domain names that an ISP determines are likely to be spam.

Another tool is honeypots, which are real but inactive accounts that email providers keep as traps. Basically, if you send an email to one of these inboxes, you’re doomed when you buy email lists.

When an email user receives an email, they have the option to mark it as “spam.” If an ISP or email provider sees that multiple people have marked your messages as spam, you could be placed on a blacklist, which will prevent your list from seeing your newsletter.

For more on blacklisting, check out MailPoet’s handy checklist for use before importing subscribers.

5. It can get you into trouble with your email provider

Email service providers want to protect the ability of all their customers to send emails to their lists. In fact, most ESPs have policies prohibiting the use of purchased email addresses.

Why? This is what happens: You send emails to your 1,000 purchased email addresses. Let’s say 25 of the people who receive your emails mark them as spam, which results in you being blacklisted.

Here is the issue: Blacklists are usually at the domain or IP address level. This means all the emails from that IP address or domain will be blacklisted, including other, legitimate users.

The ESP now has to go to bat to get their IP address or server removed from the blacklist so other users (who didn’t break the rules) can send emails.

If you get busted using a purchased list, you could have your account terminated by your email service provider or you could even face legal action.  

6. Purchased lists have lower engagement

In addition to the possible consequences listed above, buying email lists simply isn’t as effective as building your own email list. Why? Because when you buy 30,000 email addresses and start emailing subscribers about your absolutely amazing Black Friday Sale, you are essentially cold-calling those people.

These people have no idea who you are, what you stand for, and may very well not be in your target audience or even care about your niche. They didn’t ask for information about your company.

You will have much better results emailing 1,000 people who have already expressed interest in your brand (by choosing to opt-in to your newsletter) than you will by emailing thousands of random email address that have no connection to your brand and, quite frankly, don’t care about you or what you offer.

In addition, when you get signups organically, you can ask for additional information, such as interests or job titles, so that you can segment your email list. You have no way to get this information from a purchased list.

It’s also worth highlighting that email service providers such as Gmail, Outlook and Yahoo now look at subscriber engagement at the user-level. This means if you send emails that have low open or click rates, you’ll be penalized — and it’s difficult to backtrack once you’ve fallen out of favor with ESPs.

7. It is illegal in the EU and the US

Sending unsolicited email is unlikely to land you in jail, but it is against CAN-SPAM in the United States and GDPR in the EU. Both require email receivers to opt-in to emails. This is why many ESP support a double opt-in for email lists.

CAN-SPAM is a set of laws that outlines the rules for sending commercial emails in the United States. You can read more about the rules on the FTC website.

GDPR, or General Data Protection Regulation, is a set of laws enacted in 2018, which outlines data protection and privacy requirements in the European Union. You can read more about how GDPR applies to commercial email at gdpreu.org. And MailPoet has also published GDPR: Get Ready for the New EU Privacy Law in Fifteen Minutes.

For the record, MailPoet has a zero-tolerance policy towards spammers. If you’re found to be spamming, your account will be canceled and you won’t get a refund. You can read the anti-spam policy here.

What to do instead of buying email lists

For consumer email addresses, the average cost per 1,000 email addresses (often referred to as cost per mille or CPU) typically ranges from about $150-$350. That works out to $0.15- $0.35 per email address. Sound like a good deal? It isn’t.

In addition to all the issues with buying email addresses we discussed above, building an email list is far cheaper. In fact, it doesn’t have to cost you any money at all. Instead of purchasing a dodgy list, invest your time in these email building list strategies.

1. Run a contest

People love the thrill of winning, which makes contests a highly effective tool for building your email list. The key is to choose a prize that is general enough that plenty of people will want to enter your contests but specific enough that you won’t get a bunch of random email addresses.

For example, a prize pack of branded (but useful!) stuff, a free sample pack of your top-selling products, a free 1-3 month subscription to your service, or an item related to what you provide. (Think an X-Box controller from a gaming company or a really nice set of makeup brushes from a beauty blogger.)

Avoid super generic prizes such as iPads or Visa gift cards, as these types of prizes are likely to attract people who want the prize but have no interest in your brand. This results in a lower quality of leads.

2. Offer opt-in freebies

Email addresses are valuable, so consider offering something of value in exchange for a user’s email address. Build a tool, create a short email course, or write an ebook targeted at your audience and offer it as an incentive to opt-in to your newsletter. Just make sure you ask them if they want your newsletter and make it very clear what they can expect when they sign up.

For more on how to automatically send an ebook or PDF with MailPoet, check out this detailed guide.

Added bonus: If your freebie is related to your industry (and it should be!), you will only get addresses from people who are interested in what you do.

3. Create valuable bonus content

Creating valuable in-depth content is one of the best ways to drive organic traffic to your website on a consistent basis. Bonus content is additional content that helps you leverage that traffic and encourage visitors to become email subscribers.

For example, say you write a blog about the new tax laws and how they will affect self-employed people. You can make the most out of all the traffic you get by offering a tax prep checklist specifically for self-employed people as a content upgrade on the post.

A few other content upgrade ideas: PDF version of the post, a case study, a list of resources, or worksheets.

4. Ask people to subscribe to your blog

Simple, yet effective. Add a sidebar or popup to your website asking visitors to subscribe to your blog. All they need to do is enter their email and you will shoot them an email next time you publish a new blog. Here is an example of wording you can tweak:

“Like this post? Want more? Sign up to be notified next time we publish an awesome blog post.”

You can even use MailPoet to send out automated emails every time you publish a new blog post.

4. Host a webinar

Webinars can be highly effective for building your email list, establishing your company or organization as an education leader, and help you share valuable information with your audience.

For example, let’s say you run an organization that connects parents who are looking to adopt with the resources they need. You host a free webinar discussing how to get started in the adoption process, which attracts parents who are considering adoptions but may be on the fence.

They sign up for your webinar, you ask to add them to your email list, and now you have a large number of people who are in your niche. If you are considering hosting webinars, check out this list of the best webinar platforms.

5. Add an email opt-in to your checkout process

If you sell digital or physical products, there is a good chance you are already asking for emails to send tracking information or download links. Make sure you add an option to sign up for your newsletter, as well. Remember to allow people to choose to join your list, don’t just assume you can start emailing them about every sale because they signed up to get tracking information.

If your e-commerce store is powered by WooCommerce, MailPoet integrates directly and gives you the option to add an opt-in at checkout.

6. Leverage social media  

Another simple, yet often overlooked, method for increasing email signups is to ask your social media followers to sign up for your email list. You can add a link to a landing page to any social media page, or you can integrate your ESP with your social media accounts. Maximize Social Business walks you through several ways to drive social followers to your email list.

Final thoughts on buying email lists

A self-built email list can be one of the most powerful assets your business has. It grants you direct access to people who have expressed an interest in your company or organization. There are no algorithms to contend with, no paying per click—just click send and your brand can be right in front of your target audience.

Purchasing an email list is, quite simply, a waste of money that doesn’t work. Instead, work on building an email list yourself. The results will be worth the effort.

The benefits of having an audience

As with any difficult task, you may first wonder: why bother? Is building an audience really worth all the effort? Can’t you just publish good posts and forget about it?

Unfortunately, it’s not that simple. Why? The short answer is that people respect authority and social proof. When buying a product or making a financial decision, we want to trust the person selling it to us and we want to know that other people like us have purchased the product (and recommend buying it). If the seller seems mysterious or untrustworthy, we instinctively don’t trust them. Likewise, if a product has very few reviews by other customers, we wonder if its description is misleading or exaggerated.

By building an audience, you’ll solve both of these problems simultaneously. When you consistently publish high-quality content, you’ll earn respect from your readers, build authority on your topic, and develop social proof via the ever-increasing number of subscribers that read and comment on your work. It’s a win-win situation all-around.

Less topics lead to more readers

The first step toward building an audience is narrowing down the range of topics that you write about. While you may have many interests, you should aim to only publish posts on a relatively small amount of things. Here on the MailPoet Blog, we limit ourselves to roughly three categories:

• MailPoet news and features
• Email marketing tips
• Advice on writing and productivity

These categories, while somewhat limited, still allow us to generate new, interesting content on a regular basis. However, you won’t see us writing about the new iPhone, reviewing the latest Avengers movie or sharing our favorite recipes (and we love sharing recipes). Why? Because it’s not what our audience wants to read.

Need some help coming up with your own content ideas? Check out our guide to the topic.

Convey your identity immediately

Just as in real life, first impressions are extremely important on the web. Studies have repeatedly shown that the average Internet user visits a web page for 10 to 15 seconds, at most. As such, it’s critical to convey what your website is about immediately and succinctly.

Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.
Jakob Nielsen

Visitors shouldn’t have to dig into the site map or read the About page to figure out what your website is about. The header, blog posts, and email newsletters should always contain a tagline, or a short sentence description of your website’s purpose.

While it may seem unimportant, this description is critical to building a loyal audience. To gather a following, you need to make your tagline as personal and relatable as possible. For example, “Quick recipes for busy moms,” or “Time-management software for part-time entrepreneurs.” You want a visitor to read it and think, “Hey, that sounds like me!”

Naturally, the easiest way to relate to your readers is to actually be interested in the topics that you write about. Writing about something that you aren’t passionate about is a surefire way to be unsuccessful. When you truly care about the topic, your dedication and curiosity will show through to your readers.

Are you a designer? Create a product for designers. A speech language pathologist? Create a product for [speech language pathologists]. A mom? Make products for moms. A freelancer? You get the idea.
Nathan Barry

Be accessible

No one likes to read corporate blog posts by anonymous authors. People like people. So, be yourself and convey your personality through your writing. Add a lengthy biography to your About page and consider adding an “About the Author” blurb to the bottom of your posts. Even if you sell manufacturing widgets to another widget manufacturing company, it still helps to put a face to a name.

Building an audience is ultimately about building a relationship with your readers. As they get to know you better, they’ll trust what you have to say. When your audience trusts you, they will feel more comfortable giving you money.

One of the easiest ways to build a relationship with your readers is to interact with them. Whether in the blog comments, on social media, over email, or otherwise, try to start a dialogue with your readers. At the end of each post or newsletter, encourage them to ask questions or offer suggestions.

Authenticity sells

When it comes to interacting with your subscribers (and to blogging in general), authenticity is key. Do you remember the last time you interacted with an employee or customer service representative from a big company? It probably wasn’t very personalized and you probably don’t remember anything about the person that you talked to.

Rather than put on a “corporate” image, aim to be authentic. These days, transparency, honesty, and straightforwardness are the name of the game.

What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent …more authentic – and businesses are going to have to keep up with growing consumer authority and give people what they want if they want to survive.
Kissmetrics

However, that doesn’t mean that you should treat your business’s website like a personal blog. Resist the urge to include funny links, family photos, or other unrelated content on your website or in your email newsletter. Remember: stay focused.

Rome wasn’t built in a day

Now, you may wonder how many subscribers actually constitute a good audience. And how long will it take to build this audience? Weeks? Months? Years?

The answer may surprise you. It typically takes about 1 to 2 years of bimonthly blogging (a new post twice a month) to get an audience of a few hundred visitors and even longer to break 1,000 subscribers. If you add 200 to 300 subscribers every year, you’re doing just fine. In fact, about 75% of MailPoet users have less than 500 subscribers.

Remember, patience is a virtue. Building an audience takes time, so don’t try to rush it. Rome wasn’t built in a day and neither were the most successful blogs on the web.

Quality, not quantity

Finally, let’s talk a little bit about your content itself. New bloggers often think that more content is always better. After all, isn’t a blog with more posts, more content, and more pages a more popular blog? Not necessarily.

Always remember that the Internet is a busy place. Online, attention is scarce. Every day, tens of thousands of bloggers publish new posts, send weekly newsletters, and create more social media content.

Thus, the single best way to gain a loyal, long-lasting audience is to consistently publish extremely high-quality content. The key word here is quality (and not quantity). Don’t worry if you can only publish a new post every week or two; a top-notch blog post once a week will always beat a daily-but-mediocre post.

Ten times better

In the marketing world, content that is extra-awesome is called “10x Content”, as it’s (ideally) ten times better than any competition. This guide by Moz explains the concept in depth.

It’s becoming necessary that your brand must be ten times better known, ten times more trusted, ten times more referenced than any of your competitors’ brands.
Rand Fishkin

What’s so special about 10x, or high-quality content? It helps establish that you’re an expert – someone worth listening to. When you’re an expert, people are more willing to buy your products, subscribe to your newsletter, or hire you as a consultant – all good outcomes, indeed.

Do you have a large blog or newsletter audience? What tactics have you used to build it? Let us know in the comments!

1. Don’t send just one

It’s always important to build a campaign far in advance of the actual sales date. However, if you haven’t been conducting an email marketing campaign, don’t panic. You still have time to send out at least two emails: one email that announces the sale (preferably 2 or 3 days before Cyber Monday) and one email on Cyber Monday itself that includes the sale. Try to avoid only sending one email for Cyber Monday – you want to build up anticipation.

2. Stand alone

Remember that most of your subscribers will be receiving dozens of emails from other websites. Try to pick a subject line that is unique and will stand out in their inbox. Search online for last year’s Cyber Monday emails to see what to expect from your competition.

3. Extend the sale

Don’t be afraid to extend the sale to the Tuesday after Cyber Monday. Some of your subscribers won’t check their email until the next day.

4. Don’t miss out on mobile

Many of your subscribers will be purchasing products through their smartphone, so be sure to have a mobile-friendly product page.

5. Double-check for errors

Finally, don’t forget to double-check all of your newsletters for spelling and grammatical errors. It’s all too easy to get caught up in the Cyber Monday rush and miss embarrassing errors!

Not sure if Cyber Monday is your thing? That’s fair enough! We’ve also shared some anti-Black Friday & Cyber Monday tips!