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Hi student!
Thanks for signing up to our Welcome to MailPoet introductory course! We hope that this 4-part series will help acquaint you with email marketing:
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In this first lesson, we'll talk about creating and sending your first email, as well as making sure that it was received.
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Step 1: Create a List
First, you'll need to create a new List for your subscribers. You can do this on the Lists page, which is accessible via your WordPress sidebar.
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Step 2: Create a Form
Now you need to add this list to a Form.
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Why? So that your subscribers can join your list and receive your emails.
You can create a form on the Forms page.
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Step 3: Add the Form to Your Website
Now it's time to add your new form to your website. There are three ways to do this:
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- on the WordPress Widgets page
- as a block or shortcode in page or post
- or directly in code with PHP or an iFrame.
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Step 4: Import Your Old Subscribers
If you're like most MailPoet users, you probably already have a list of subscribers.
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To import your old subscribers, simply go to the Subscribers page and click Import. Then, follow the wizard to add your old subscribers to your new list.
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Step 5: Create an Email
Now it's finally time to create your first email. In MailPoet, you can create different types of emails:
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Newsletters
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Welcome Emails
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WooCommerce
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Newsletters are sent just once, Welcome Emails are sent when users join your list, and Latest Post Notification emails are sent when you publish a new WordPress post.
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Let's send a regular newsletter.
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Step 6: Select a Responsive Template
Now you can select an email template.
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All our templates display well on across all major email clients, such as Gmail, Outlook, Yahoo, Mail, etc.
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They are responsive too, which means they look good on smartphones. Nearly half of your readers will open your emails on their phone!
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Step 7: Design Your Email
Now you're on the Designer page. Here, you can customize your email to your heart's content.
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Use the right sidebar to add Content, adjust the Styles, and send yourself a Preview email. You can also add Columns, which allow you to add content side-by-side.
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Step 8: Send It!
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You've finally made it to the last step. Double check that everything is correct and then click Send!
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Was your email delivered? Be sure to check your inbox to make sure.
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8 Video Guides to Help You Find Your Way
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Sometimes, it's just easier to watch a short video.
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That's it! These are the first steps to get started. The next lessons are coming in the next few days:
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- Part 2, tomorrow: understand open, click and unsubscribe rates
- Part 3: getting more subscribers
- Part 4: going further
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We also send a monthly newsletter with information about our plugin, educational blog posts and discounts. Sign up!
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