Cyber Monday is rapidly approaching. Are you prepared? (We hope so!) Check out these last-minute tips for sending an email newsletter on the biggest eCommerce day of the year.
1. Don’t send just one
It’s always important to build a campaign far in advance of the actual sales date. However, if you haven’t been conducting an email marketing campaign, don’t panic. You still have time to send out at least two emails: one email that announces the sale (preferably 2 or 3 days before Cyber Monday) and one email on Cyber Monday itself that includes the sale. Try to avoid only sending one email for Cyber Monday – you want to build up anticipation.
2. Stand alone
Remember that most of your subscribers will be receiving dozens of emails from other websites. Try to pick a subject line that is unique and will stand out in their inbox. Search online for last year’s Cyber Monday emails to see what to expect from your competition.
3. Extend the sale
Don’t be afraid to extend the sale to the Tuesday after Cyber Monday. Some of your subscribers won’t check their email until the next day.
4. Don’t miss out on mobile
Many of your subscribers will be purchasing products through their smartphone, so be sure to have a mobile-friendly product page.
5. Double-check for errors
Finally, don’t forget to double-check all of your newsletters for spelling and grammatical errors. It’s all too easy to get caught up in the Cyber Monday rush and miss embarrassing errors!
Not sure if Cyber Monday is your thing? That’s fair enough! We’ve also shared some anti-Black Friday & Cyber Monday tips!