We’re thrilled to introduce a new addition to Automations to help you understand and optimize your customer journeys: Analytics! 🚀 Automation is at the heart of creating seamless, personalized experiences for your audience. With our powerful Automation Editor, you’ve already been able to craft workflows that nurture and engage your contacts. But now, we’re taking […]
Tag: marketing
4 Tips to Prepare Your Emails for Any Holiday Calendar Event
If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]
Should You Buy Email Lists?
Buying an email list might seem like the perfect solution for increasing your brand or community group’s reach. Spend a few hundred bucks, and you get instant access to thousands of email addresses you can add to your list, right? You might be thinking that when you buy email lists, surely once you start sending […]
Building an Audience with High-Quality Content
Having a loyal audience is the holy grail of the email marketing world. More valuable than clicks, page views or Facebook followers, the size and quality of your audience will ultimately determine your success. In this post, we’ll walk through the process of creating and building an audience for your website and email newsletter.
5 Last-Minute Marketing Tips for Cyber Monday
Cyber Monday is rapidly approaching. Are you prepared? (We hope so!) Check out these last-minute tips for sending an email newsletter on the biggest eCommerce day of the year. 1. Don’t send just one It’s always important to build a campaign far in advance of the actual sales date. However, if you haven’t been conducting […]