Has an email subject line ever made you raise an eyebrow? Laugh out loud? Or simply curious enough to open an email? Like me, you’ve probably spent hours crafting your email newsletters, perfecting your timing, topics, images, and CTA. But what good is an amazing email if no one opens it?Craft the right message, at […]
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11 Best Email Subject Line Styles to Increase Your Open Rates
Anyone with experience sending out email newsletters for WordPress will tell you that half the battle is getting readers to open your email in the first place. That’s why taking the right approach to your subject line can make or break your email strategy. Email conversion strategist and copywriter Val Geisler recommends spending as much […]
Less is More: Being Concise in Emails and Blog Posts
Get to the point already. That’s what your users might be thinking when they’re reading your blog posts or emails. And if they’re waiting impatiently for you to get to the point, they are far less likely to be primed and ready to respond when you finally unleash your call-to-action. Because being concise in emails […]
How to Come Up With Content Ideas
Constantly coming up with new ideas to fuel your blog and email newsletter can be challenging, and even exhausting! Indeed, developing content ideas is often cited as the single most significant roadblock to developing a rigorous and effective content marketing strategy. I’ve been writing professionally for over a decade, and online for seven years. My […]
10-Point Checklist for Writing Amazing Blog Posts
Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Long vs. Short: Why You Should Keep Emails Short
There’s an old quote by Mark Twain: I didn’t have time to write a short letter, so I wrote a long one instead. It’s a clever, witty quote (as you would expect from Twain), but it also illustrates an important point when it comes to writing newsletters for your business: keeping things short is a […]