11 Things You Should Never Say to Customers in Emails

Emails that deliver great customer service can create an enormous and cost-effective boost for your business. Unfortunately, many small businesses neglect their email presence despite the fact that the vast majority of customer service these days is conducted online. This means that your email might be the most common way in which your customers interact […]

Top 5 Time-Saving Tips for Creating Email Newsletter Content

Whether you’re running a small business or work as a marketing expert at a large firm, no doubt you’ll be spread thinly trying to do all your day to day tasks and those extra tasks that always seem to pop up at the most inconvenient time. Email newsletter content takes more time to perfect than […]

How and Why to Send Simple Text Emails

“Simplicity is the ultimate sophistication.” So said Leonardo da Vinci over 500 years ago in Renaissance Italy. Clearly, he wasn’t talking about email marketing (although he did predict many other future technologies!) Nonetheless, we can still apply his wisdom to the contemporary “art” of writing awesome email content. In this post, we’re going to discuss […]

Lessons in Writing Memorable Content from the Master of Wit, Oscar Wilde

Oscar Wilde was unquestionably one of the most unique personalities of the nineteenth century. The author of dozens of plays, essays, novels, and other works, his combination of wit and individuality has made him world-famous for his clever phrases and funny insights. Craft the right message, at the right timeMailPoet offers a delightful email writing […]

Authenticity, or How to Write Genuine Content

At some point in time, you’ve probably read a blog post and thought, “I don’t really believe what the author is telling me.” In this post, we’re going to talk about why this happens and how you can avoid being that author. Craft the right message, at the right timeMailPoet offers a delightful email writing […]

How to be a Dedicated Madman, According to Ray Bradbury

“Just write everyday of your life. Then see what happens.” So said Ray Bradbury, author of Fahrenheit 451, The Illustrated Man and over 25 other novels and 600 short stories. Craft the right message, at the right timeMailPoet offers a delightful email writing experience directly in your WordPress. There’s a poet in all of us.Sign […]