Have you heard about the major change coming to email marketing in September 2021? With its looming iOS 15 update, Apple is putting a major blow to one of the most widely-used metrics to measure email marketing effectiveness — the open rate. It’s one of several major changes to email that Apple’s implementing to help […]
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How to Send Automatic WordPress Post Notification Emails With MailPoet
Searching for a way to automatically send your latest blog posts to subscribers on your WordPress site? Sending out an email newsletter of your latest posts is a great way to engage with your audience and get eyeballs on your content. But doing everything manually can be tedious, especially when you have to do it […]
Improve Your Email Campaigns with New MailPoet List Segmentation Options
A personalized experience can go a long way. From fitness plans tailored to your health and lifestyle to custom meal kits to products with your name on them – we love feeling like something has been created for us. And the same goes for email campaigns that have been personalized according to subscriber interest or […]
How to Create a Paid Newsletter Subscription Service With WordPress and MailPoet
Looking for a way to set up a paid newsletter subscription service so that you can charge users for access to your newsletter content? This type of paid newsletter approach has gone mainstream with platforms like Patreon and Substack. But while those tools undoubtedly make it easy to create a paid newsletter, they don’t give […]
How to Create an Email Course That Increases Subscribers and Sales
An email course is a series of emails that teaches your audience about a specific topic or activity. These courses are most often used as signup bonuses, encouraging visitors to your site to sign up for your mailing list. In this guide, I’ll show you how to create an email course that encourages both subscribers […]
How to Create a Newsletter: A Beginner’s Guide
A newsletter is a great way to stay connected with your audience between promotions. This is particularly powerful for businesses that don’t have frequent promotions, such as service-based businesses. In this guide, I’ll explore: The benefits of a newsletter How to choose your goal How to create a newsletter schedule How to build an effective […]