Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]
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Stop Sending Emails to Your Inactive Subscribers Now. Here’s Why
If you find that your email open rate is declining over time or if it has dipped below 20%, it’s time to action! Why is that happening in the first place? Well, it’s not unusual for some of your subscribers stop engaging with your emails over time, even after just a month. This happens to […]
4 Tips to Prepare Your Emails for Any Holiday Calendar Event
If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]
Using Video in Email Marketing: A How-to Guide
If you really want someone to pay attention to what you have to say in your emails, video in email marketing is one of the best tools at your disposal. There’s been a huge shift to video in recent years. It’s dominating social — people watch more than 100 million hours of video of Facebook […]
What’s the Best Day to Send Emails?
One of the first questions most people ask when defining their email marketing strategy is, “What’s the best day to send emails?” There is a ton of conflicting advice. Should you send it at night? Or is that rude? Are Saturday emails better? What about Mondays when everyone is heading back to the office? The […]
How to Plan Your Blog Posts
Knowing how to plan your blog posts can make almost every aspect of your content strategy easier and more effective. That’s true whether you’re writing a weekly newsletter for a social club, hosting a popular blog in a successful niche, or publishing high-end articles in support of a concerted content marketing strategy. Planning your posts […]