Email marketing has a crazy high ROI. Recent estimates place it at 3800% on average. This means there are plenty of opportunities for savvy business owners and organizations that send out email newsletters. There’s just one problem: The average internet user receives about 90 emails per day, with around 40 coming from businesses. So standing […]
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How to Improve Your Email Click Rates
When you’re investing so much time into your email marketing campaigns, you want to know your content is engaging. And one of the best ways to track engagement is by monitoring your click-through rates (CTR). In Ascend2s state of email marketing report, 49% of respondents said improving click-through rates was the most important objective of […]
Never Use a No-Reply Email Address (and What to Do Instead)
What email address do you use as the sender when you send messages from your organization or brand? Like many companies, you might use a no-reply email address. Many organizations use this type of address to dissuade customers from replying to certain emails, for example, receipts or marketing emails. There are some major issues with […]
Should You Delete Your Social Media Accounts?
You haven’t looked at your business’s social media accounts in months. It’s understandable. You’re busy with the day-to-day activities of your company and simply haven’t had the time to create fresh content. The only problem is that the last message on your Facebook business page was posted eight months ago and you’ve managed to lose […]
Typography and Email: The Best Fonts for Email
How much thought do you put into your email typography? The fact is, no matter how beautifully designed your emails are, and no matter how well-written your copy, if your message isn’t instantly understandable it means your email has failed at its one job: to effectively communicate information. In fact, the fonts you use can […]
What are Email Autoresponders (and Why You Need Them)
Email autoresponders are the quiet workhorses of email marketing. They toil away behind the scenes, working 24/7 to help automate your business. From first hello to loyal customer, they send your emails to the right people at the right time. They welcome new users, tell readers about your new blog posts, and continuously reach out […]