Software Freedom, a Few Thoughts

Last month was Software Freedom Day. Events have taken place around the globe. It’s a pretty low key affair compared to all the scheduled WordCamps. Nonetheless, it’s our time to reflect on free software.  WordPress is perhaps the most tangible example in the last decade of free software for the masses. Our favorite content management system (CMS) is the culmination […]

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Get Subscribers Offline

How about offline strategies to get subscribers on your list? Apparently, nearly half of marketers are already doing so, according to Marketing Sherpa, a research firm. The benefit is that these off-the-screen techniques are free, and they don’t require any technical knowledge either. They simply require a few human skills. It all comes down to this: […]

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Improve Your Photos, It’s Easy

There was a time I encouraged everyone in my surroundings to learn Photoshop. Dreary idea. Nowadays, I tell people to use PicMonkey, an online photo editor which is both fun and easy. Most of its core features are free too. Let me run you through 8 photo editing steps that I usually do to all my photos. […]

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A Wine Seller Gets His Newsletter Strategy Right

Below is thorough case study of how a small business can utilize newsletters to draw customers back into the store. WordPress freelancers and consultants take note. A newsletter strategy should be in all your packages. For example:Grow your audience, grow your businessCapture subscribers at the right time on your website and send them beautiful emails from […]

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