No one likes to say goodbye, but it doesn’t mean that you can’t learn something from the experience. In this post, we’ll be looking at how an unsubscribe survey can help you obtain valuable unsubscribe data. It’s not me, it’s you While you don’t deserve an explanation as to why your users hit “unsubscribe”, it’s […]
Read Article "How to Learn from Subscribers with an Unsubscribe Survey"Let’s demystify what a good email open rate actually is. All too often people expect unrealistic open and click rates and are disappointed when they only achieve one-third of that. This post explains how our email delivery, open, and click rates are calculated, and what we mean by a “good” email open rate. How our […]
Read Article "What’s A Good Email Open Rate?"I wanted to share with you how I made the animated GIF screencast video from our last newsletter. It only requires a few tools and is so simple, even I can do it! First of all, I needed a video. To be more specific: a screencast, one that I could create a video from. There […]
Read Article "How to Make Animated GIF Screencast Videos"Sending newsletters is usually only one part of the marketing communications you might send out to customers. In this post we’ll share why you should spend more time thinking about your emails and less time with your social media channels. There’s no definitive study comparing social and email – it’s a pretty hard thing to […]
Read Article "Email vs Social Media"It may seem obvious but how you organise the layout of your email can make a huge difference to what impact it has on the reader… and your click rates. In this post, we’ll be exploring how to prioritize your email content to make sure your subscribers are reading and engaging with it. How we […]
Read Article "How Should you Prioritize Your Email Content?"This case study examines how one of our users sells premium content (a paid newsletter subscription) thanks to WooCommerce and a plugin called Groups. MailPoet is used to convert free subscribers to paying customers. This set up is nearly free. My name is Thomas Clausen. I work as a senior project manager in one of Denmark’s biggest […]
Read Article "Paid Newsletter Subscriptions with WooCommerce"Join 78,757 subscribers & get original tips and tricks delivered to your inbox each month.
