Frequency: How Often Should You Send Emails?

The eternal question: how often should you send emails? As with many things in life, it depends. Finding the perfect balance can be difficult – are you leaving money on the table by not sending enough emails? Or are you annoying your subscribers by sending too many newsletters? The number of emails you send largely […]

It’s a Visual World: A Guide to Finding Images for Your Blog Posts and Newsletters

You’ve finished writing an epic blog post. You’ve edited it, double-checked the quotes and sources, scheduled the publish date and even added it to your upcoming MailPoet newsletter. There’s only one problem: it’s a giant wall of text! Grow your audience, grow your businessCapture subscribers at the right time on your website and send them […]

How to Monetize Your Email Newsletters

Your content is top-notch. Your subscribers are happy. Life is good. But…are you making any money? In this post, we’ll examine the various ways by which you can monetize your email newsletters. After all, someone has to keep the lights on! Grow your audience, grow your businessCapture subscribers at the right time on your website […]

Hipster Tips for Black Friday and Cyber Monday

Black Friday is this Friday and Cyber Monday is next week! Hopefully, you’ve planned an email marketing campaign to take advantage of the big event. Grow your audience, grow your businessCapture subscribers at the right time on your website and send them beautiful emails from your WordPress admin.Sign up for free

5 Last-Minute Marketing Tips for Cyber Monday

Cyber Monday is rapidly approaching. Are you prepared? (We hope so!) Check out these last-minute tips for sending an email newsletter on the biggest eCommerce day of the year. 1. Don’t send just one It’s always important to build a campaign far in advance of the actual sales date. However, if you haven’t been conducting […]

What’s A Good Email Open Rate?

Let’s demystify what a good email open rate actually is. All too often people expect unrealistic open and click rates and are disappointed when they only achieve one-third of that. This post explains how our email delivery, open, and click rates are calculated, and what we mean by a “good” email open rate. How our […]