Curious about the effectiveness of email marketing? Turning to the numbers paints an impressive picture of just how effective this channel is—and offers a stark reminder of why you should be investing your time and money into your WordPress email marketing efforts. In this article, we’ve pulled together the best and most recent numbers for […]
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Top 5 Time-Saving Tips for Creating Email Newsletter Content
Whether you’re running a small business or work as a marketing expert at a large firm, no doubt you’ll be spread thinly trying to do all your day to day tasks and those extra tasks that always seem to pop up at the most inconvenient time. Email newsletter content takes more time to perfect than […]
Why You Should Aim for the Gmail Promotions Tab
The Gmail Promotions tab continues to cause a stir amongst email marketers, though exactly why is misguided. You see, when you google “gmail promotions tab” you get 4.9 million results, and the top result is about how to keep your emails out of the Gmail Promotions tab. The problem is, you should be doing everything […]
Five Tips for Your Music Venue Newsletter
If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate […]
Interesting and Non-Obvious Uses of Email
“If you are not willing to risk the unusual, you will have to settle for the ordinary.” Jim Rohn said this—and while he probably wasn’t talking about email, it’s a good reminder that sometimes, ordinary can be a little… boring. It’s good to mix things up from time to time. That’s why today, we wanted […]
Marketing Strategy for Busy People
The time management expert David Allen, once said, “You can do anything, but not everything.” Allen was talking about life in general, but his advice could be the golden rule of small business marketing, too. Between social media, blogging platforms, and email, you have so many ways to reach your customers. But… you’re also busy. […]