I wanted to share with you how I made the animated GIF screencast video from our last newsletter. It only requires a few tools and is so simple, even I can do it! First of all, I needed a video. To be more specific: a screencast, one that I could create a video from. There […]
Author: Ján Mikláš
Email vs Social Media
Sending newsletters is usually only one part of the marketing communications you might send out to customers. In this post we’ll share why you should spend more time thinking about your emails and less time with your social media channels. There’s no definitive study comparing social and email – it’s a pretty hard thing to […]
How Should you Prioritize Your Email Content?
It may seem obvious but how you organise the layout of your email can make a huge difference to what impact it has on the reader… and your click rates. In this post, we’ll be exploring how to prioritize your email content to make sure your subscribers are reading and engaging with it. How we […]
Writing Your Next Great Email Subject Line
Writing a really great email subject line can often be tricky, especially when you’ve left it until the last minute to decide it before sending out your newsletter. There are a number of factors to consider, and I’ll be covering a couple of the key ones in this post. Ultimately, your goal for a great […]