In this post, we’ll talk about how to cut out distractions and instead focus when writing. Let’s get to business – there’s no time to waste! 1. Do your research first If possible, try to do all of your research before writing. It’s very easy for a quick fact-check to turn into a 30-minute “lost […]
Author: Ján Mikláš
The Importance of Writing Habits for Content Creators: Advice from John Steinbeck
Even if you’re not a big reader, you’ve probably heard of the American writer John Steinbeck. Born in 1902, Steinbeck wrote some of the defining novels of the American Great Depression era, including The Grapes of Wrath, East of Eden, and Of Mice and Men. If you haven’t heard of him, I particularly recommend reading […]
5 Last-Minute Marketing Tips for Cyber Monday
Cyber Monday is rapidly approaching. Are you prepared? (We hope so!) Check out these last-minute tips for sending an email newsletter on the biggest eCommerce day of the year. 1. Don’t send just one It’s always important to build a campaign far in advance of the actual sales date. However, if you haven’t been conducting […]
How to Create An “Offline” Customer Signup Form for iPads
If you have a shop or you’re attending a trade show, then you’ll probably want to consider how you can subscribe people to your newsletter “offline”, without sending them to your website. Traditionally you’d use a notepad and pen, but this is incredibly time-consuming, as someone will have to manually type in the details (plus, […]
How to Learn from Subscribers with an Unsubscribe Survey
No one likes to say goodbye, but it doesn’t mean that you can’t learn something from the experience. In this post, we’ll be looking at how an unsubscribe survey can help you obtain valuable unsubscribe data. It’s not me, it’s you While you don’t deserve an explanation as to why your users hit “unsubscribe”, it’s […]
What’s A Good Email Open Rate?
Let’s demystify what a good email open rate actually is. All too often people expect unrealistic open and click rates and are disappointed when they only achieve one-third of that. This post explains how our email delivery, open, and click rates are calculated, and what we mean by a “good” email open rate. How our […]