The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?
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Building a Better Landing Page
A good landing page can be the difference between wild success and crushing failure. No exaggeration intended – they’re that important. In this post, we’re going to build the perfect landing page for a monthly newsletter, as well as talk about why you need a landing page in the first place. Let’s get started!
Building an Audience with High-Quality Content
Having a loyal audience is the holy grail of the email marketing world. More valuable than clicks, page views or Facebook followers, the size and quality of your audience will ultimately determine your success. In this post, we’ll walk through the process of creating and building an audience for your website and email newsletter.
Plugin Review: Bloom Subscription Forms
Important update! Google announced that it would penalize pages with obstructive pop-ups starting in August 2016, specifically for mobile users. We strongly recommend using the inline or below post types of form offered in Bloom. There are so many plugins out there to help manage your subscribers, ranging from tools that help you grow your […]
How to Create An “Offline” Customer Signup Form for iPads
If you have a shop or you’re attending a trade show, then you’ll probably want to consider how you can subscribe people to your newsletter “offline”, without sending them to your website. Traditionally you’d use a notepad and pen, but this is incredibly time-consuming, as someone will have to manually type in the details (plus, […]
Get Subscribers Offline
How about offline strategies to get subscribers on your list? Apparently, nearly half of marketers are already doing so, according to Marketing Sherpa, a research firm. The benefit is that these off-the-screen techniques are free, and they don’t require any technical knowledge either. They simply require a few human skills. It all comes down to this: […]