Newsletter landing pages are web pages where every element is chosen with one goal in mind: getting visitors to subscribe to your newsletter. In this guide to how to build a newsletter landing page with WordPress, I’ll explore: The three things a newsletter landing page must do to be successful How to build a newsletter […]
Capturing Emails
The Ultimate Guide to Newsletter Landing Pages
What are newsletter landing pages? A landing page is a web page where all of the content is created with the goal of getting visitors to take a specific action, such as making a specific purchase. In the case of newsletter landing pages, also sometimes referred to as squeeze pages, the goal is to get […]
9 Ways to Make Your Newsletter Signup Form Work Harder
Your newsletter signup form is perhaps the most important part of your lead generation strategy, but is it truly serving you? In this guide, I’ll explore nine ways to make your newsletter signup form work harder and drive more conversions. We’ll discuss: Where to place your newsletter signup form Types of signup forms + how […]
Why Express Consent is Essential to Email Marketing + How to Get it
Express consent isn’t just what makes your email list the most valuable members of your audience; it’s essential to building a list at all. In this guide, I’ll share: What express consent is Why express consent is so important in email marketing What counts as proof of consent How to ensure consent How to retain […]
How to Create an Automated Welcome Sequence
Building an immediate relationship with your subscribers is essential. You need to establish the value of your newsletter, and your business as a whole, to ensure that people keep opening your emails. One of the best ways to do this is by learning how to create an automated welcome sequence. In this guide, I will […]
The Ultimate Guide to Opt-In Bonuses
If you’ve read a few articles about email marketing, you’ve probably encountered the idea of creating an opt-in bonus. But what is an opt-in bonus? How can you create one suitable for your audience? Are opt-in bonuses even effective? In this guide, I’ll explore: What an opt-in bonus/lead magnet is Types of opt-in bonuses How […]