To be effective, a sales email needs to catch your subscribers’ attention right away, hold that attention throughout your pitch, and convince subscribers that your offer is valuable enough for them to take action. That’s a lot to do in a small space, especially if you’re not a trained copywriter, but it is possible, and […]
Author: Dianna Gunn
Newsletters, Welcome Emails, and Latest Post Notifications: Which One Should You Use?
When you go to send your first email with MailPoet you’ll notice that there are three main types of email: newsletters, welcome emails, and latest post notifications. But what do these email types mean? When should you use them? In this article, I’ll help you figure it all out by exploring what each type of […]
How To Create a Countdown Email Campaign
One of the best ways to encourage sales is to create a sense of urgency, a feeling that your audience must purchase something now or miss out on some kind of reward. In this guide, I’ll show you how to create a countdown email campaign that builds urgency around a specific product or event to […]
How to Build a Newsletter Landing Page with WordPress + MailPoet
Newsletter landing pages are web pages where every element is chosen with one goal in mind: getting visitors to subscribe to your newsletter. In this guide to how to build a newsletter landing page with WordPress, I’ll explore: The three things a newsletter landing page must do to be successful How to build a newsletter […]
The Ultimate Guide to Newsletter Landing Pages
What are newsletter landing pages? A landing page is a web page where all of the content is created with the goal of getting visitors to take a specific action, such as making a specific purchase. In the case of newsletter landing pages, also sometimes referred to as squeeze pages, the goal is to get […]
How to Promote Your Sales With Email Marketing + MailPoet WooCommerce Segmentation
Planning a sale? Discounts are great, but when you’re competing against millions of other online stores, “build it and they will come” isn’t a winning strategy. Instead, you can ensure the success of your sale by learning how to use email marketing to promote it. In this guide, we’ll explore the best practices for marketing […]