There are dozens of think pieces about how old school marketing techniques don’t work on Gen Z. Some publications have gone as far as declaring that “email is dead”. These takes are exaggerated and alarmist, but there are absolutely differences between email marketing for Gen Z vs previous generations. In this guide, I will explore: […]
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How to Use Email Analytics to Improve Your Campaigns: The Ultimate Guide
One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services. In this guide to email analytics, I will explore: What […]
How to Create an Automated Welcome Sequence
Building an immediate relationship with your subscribers is essential. You need to establish the value of your newsletter, and your business as a whole, to ensure that people keep opening your emails. One of the best ways to do this is by learning how to create an automated welcome sequence. In this guide, I will […]
7 Reasons You’re Losing Subscribers + What To Do About It
Numbers fluctuate in any email list, but if you’re losing more subscribers than you gain each week, you’ve got a problem. This guide will take a look at 7 potential reasons you’re losing subscribers and provide actionable strategies for dealing with each one. Let’s dive right in! 1. You’re sending too many emails Subscribers want […]
How to Add a Countdown Timer to Your Email Newsletter
Searching for a way to add a countdown timer to your email newsletter? Including a countdown timer in your emails adds a sense of urgency, which is a tried-and-true marketing tactic to move your subscribers/customers to action. Beyond being good for your marketing efforts, countdown timers can also just plain be helpful to your subscribers […]
Ultimate Guide to Email Signup Forms: Pop-Ups, Slide-Ins, Fixed Bar Forms, and More
The best email design in the world won’t do you any good if you don’t have any subscribers. This makes it essential to create a variety of email signup forms. Pop-ups, slide-ins, and fixed bar forms should all be part of your lead generation strategy. In this guide, I will walk you through the basics […]