Your signup forms are undoubtedly one of the most important parts of your email marketing strategy. It’s all well and good having a beautiful newsletter packed with great content, but if you don’t have any subscribers to read it, all that effort is wasted. Over the past few months, we’ve been working on improving our […]
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Email Marketing Best Practices for Black Friday and Cyber Monday
Black Friday, the day when corporations’ finances go “into the black” for the year, and the ecommerce sales that follow on Cyber Monday, are the two biggest shopping days of the year. People show up online and in person ready to spend. As a business owner, it’s only natural to want to cash in on […]
What is an Email Drip Campaign? How to Create Your First One
If you want to get the most from your email marketing efforts, it’s important to go beyond one-off email blasts and create some type of automated sequence to build relationships with your subscribers and move them to action. How can you do that? With an email drip campaign. Drip campaigns let you “drip” out emails […]
How to Ask for Customer Feedback by Email: A Beginner’s Guide
Customer reviews tell visitors that they can trust your brand. They can also help you understand what to emphasize in your marketing or even how to improve your products and services. This makes it essential to learn how to ask for customer feedback by email. In this guide, I’ll explore the ins and outs of […]
6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)
Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]
3 Simple Ways to Use Personalization in Emails to Improve Engagement
Learning how to use personalization in email marketing requires more than figuring out where to put customers’ names in emails. In fact, using a customer’s name is the most basic form of personalization around. You can use personalization to offer specialized discounts, refer customers to products or services similar to what they’ve already purchased from […]