Successful email marketing requires more than elegant templates and well-written copy. In fact, those things are wasted if nobody knows about your list. This makes it essential to put at least as much energy into building (and maintaining) your list as you do into creating content for it. In this guide, I will explore the […]
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How to Create Mobile-Friendly Email Signup Forms on WordPress
What if I told you that you could potentially be missing out on a chance to convert roughly half of your website’s visitors into email subscribers? That sounds hyperbolic, but if you don’t have mobile-friendly email signup forms, that very well could be the case…or, in the best case, you might just be creating a […]
Exit-Intent Pop-ups: Why and How to Use Them on WordPress
Trying to decide whether an exit-intent pop-up is right for your website and, if so, how you can get started? Like other types of opt-in pop-ups, exit-intent pop-ups can be a somewhat divisive topic. Some people love them for their conversion-boosting properties, while some other people find them a bit annoying. Where does the truth […]
Ultimate Guide to Email Signup Forms: Pop-Ups, Slide-Ins, Fixed Bar Forms, and More
The best email design in the world won’t do you any good if you don’t have any subscribers. This makes it essential to create a variety of email signup forms. Pop-ups, slide-ins, and fixed bar forms should all be part of your lead generation strategy. In this guide, I will walk you through the basics […]
The New and Improved MailPoet Form Editor is Here
Your signup forms are undoubtedly one of the most important parts of your email marketing strategy. It’s all well and good having a beautiful newsletter packed with great content, but if you don’t have any subscribers to read it, all that effort is wasted. Over the past few months, we’ve been working on improving our […]
How to Clean Your Email List with Clearout
If you want to maintain good engagement rates on your email list, you need to clean your list regularly. This might sound like a tedious task, but it’s a fundamental part of maintaining a healthy email list and being a good email sender. Luckily, there are a number of tools out there that can help […]