Express consent isn’t just what makes your email list the most valuable members of your audience; it’s essential to building a list at all. In this guide, I’ll share: What express consent is Why express consent is so important in email marketing What counts as proof of consent How to ensure consent How to retain […]
Author: Dianna Gunn
How Many Marketing Emails Should You Send for Your WooCommerce Store?
One of the most difficult things for business owners to figure out is how often to send marketing emails. There are so many factors to consider: your industry, your audience, and the types of content you send via email are just some of the factors that can impact the ideal frequency of marketing emails. In […]
Email Marketing for Gen Z: Statistics and Strategies
There are dozens of think pieces about how old school marketing techniques don’t work on Gen Z. Some publications have gone as far as declaring that “email is dead”. These takes are exaggerated and alarmist, but there are absolutely differences between email marketing for Gen Z vs previous generations. In this guide, I will explore: […]
How to Use Email Analytics to Improve Your Campaigns: The Ultimate Guide
One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services. In this guide to email analytics, I will explore: What […]
How to Create an Automated Welcome Sequence
Building an immediate relationship with your subscribers is essential. You need to establish the value of your newsletter, and your business as a whole, to ensure that people keep opening your emails. One of the best ways to do this is by learning how to create an automated welcome sequence. In this guide, I will […]
The Ultimate Guide to Opt-In Bonuses
If you’ve read a few articles about email marketing, you’ve probably encountered the idea of creating an opt-in bonus. But what is an opt-in bonus? How can you create one suitable for your audience? Are opt-in bonuses even effective? In this guide, I’ll explore: What an opt-in bonus/lead magnet is Types of opt-in bonuses How […]