Trying to decide whether an exit-intent pop-up is right for your website and, if so, how you can get started? Like other types of opt-in pop-ups, exit-intent pop-ups can be a somewhat divisive topic. Some people love them for their conversion-boosting properties, while some other people find them a bit annoying. Where does the truth […]
Author: Colin Newcomer
What is an Email Drip Campaign? How to Create Your First One
If you want to get the most from your email marketing efforts, it’s important to go beyond one-off email blasts and create some type of automated sequence to build relationships with your subscribers and move them to action. How can you do that? With an email drip campaign. Drip campaigns let you “drip” out emails […]
6 of the Best WordPress Email Newsletter Plugins 2020
Searching for the best WordPress email newsletter plugins to send emails to your subscribers without leaving your WordPress dashboard? Unlike email subscription plugins that might only help you collect subscribers, a WordPress newsletter plugin lets you go one step further and actually send your subscribers emails from the comfy familiarity of your WordPress dashboard. This […]
6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)
Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]
How to Set up a Contact Form with Opt-In in the WordPress Block Editor Using Gutenberg Forms
Looking for an easy way to create a contact form in the WordPress block editor? While there are tons of form plugins that let you build forms in separate interfaces and then add them to the block editor, there aren’t many options that let you build your form itself inside the block editor. Gutenberg Forms […]
How to Connect WordPress With Mailgun to Deliver Emails
If you’re struggling with the reliability and deliverability of your WordPress site’s transactional emails, connecting WordPress to Mailgun offers an easy way to improve the way that your WordPress site sends emails. In its default state, WordPress uses PHP Mail to deliver your emails, which doesn’t work on all hosts and often ends with emails […]