If you’ve read a few articles about email marketing, you’ve probably encountered the idea of creating an opt-in bonus. But what is an opt-in bonus? How can you create one suitable for your audience? Are opt-in bonuses even effective? In this guide, I’ll explore: What an opt-in bonus/lead magnet is Types of opt-in bonuses How […]
Read Article "The Ultimate Guide to Opt-In Bonuses"Numbers fluctuate in any email list, but if you’re losing more subscribers than you gain each week, you’ve got a problem. This guide will take a look at 7 potential reasons you’re losing subscribers and provide actionable strategies for dealing with each one. Let’s dive right in! 1. You’re sending too many emails Subscribers want […]
Read Article "7 Reasons You’re Losing Subscribers + What To Do About It"Why did you click on this post about email open rate benchmarks? Is it because you want to know whether your 21.43% open rate is good or bad? Well, as we’ll explain in this post, the actual answer is a little bit more complicated than just comparing your open rate against the benchmark. Yes – […]
Read Article "Email Open Rate Benchmarks: Data From 5 Sources and How to Improve Yours"Searching for a way to add a countdown timer to your email newsletter? Including a countdown timer in your emails adds a sense of urgency, which is a tried-and-true marketing tactic to move your subscribers/customers to action. Beyond being good for your marketing efforts, countdown timers can also just plain be helpful to your subscribers […]
Read Article "How to Add a Countdown Timer to Your Email Newsletter"2020 was a strange year for the MailPoet team, just like for the rest of the world. We realize how lucky we are to be a distributed team within an industry that saw growth. Many people in our immediate circles have had difficult times, bringing in sharp focus the tough realities and growing inequalities around […]
Read Article "What Happened at MailPoet in 2020?"Successful email marketing requires more than elegant templates and well-written copy. In fact, those things are wasted if nobody knows about your list. This makes it essential to put at least as much energy into building (and maintaining) your list as you do into creating content for it. In this guide, I will explore the […]
Read Article "The Ultimate Guide to List Building and Maintenance"Join 78,757 subscribers & get original tips and tricks delivered to your inbox each month.
